First 10 questions

  1) Why did Facebook buy Instagram for $1bn?   Zuckerberg wanted to buy Instagram as it was becoming a threat to Facebook . " 2) What are the benefits for media companies of vertical integration? A vertical integration strategy can deliver advantages, including  greater economies of scale, lower variable production costs, decreased logistics costs and quality concerns 3) What are the benefits for media companies of horizontal integration? the benefits for media companies of horizontal integration are  Reduced competition's,i ncreased market share, Expanded customer base and  Revenue growth 4) What is a subsidiary? Synergy is when a company creates a brand that can be used across different media products and platforms. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). The Walt Disney Company Comcast Corporation (NBCUniversal) Time Warner (now WarnerMedia under AT&T) 6) Read this  BBC artic

  1) Write a definition of a  passive  audience:  Passive: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  Active: This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audiences important

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www-you written a good amount for several questions so with revision and exam technique we should make progress BFI- revise terminology - question  focus -avoid repetition     2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 Q2: 0 Q3: 2 Q4:1 Q5:1 Q6:2 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Basic knowledge and understanding of the  theoretical framework, demonstrated by  occasional appropriate explanation of why advertisers use children. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.      No relevant content 5) Finally, write a  new , detailed paragraph for  Question 3 - the unseen text 12 mark question . Use the mark

  1) What is the preferred reading of a media text? 2) What is the oppositional reading of a media text? 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? 4) Why might young people reject this reading and construct an oppositional reading of the trailer? 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. 1.  preferred reading of a media text means   how the producer wants the audience to view the media text 2. oppositional reading of a media text means  when the audience rejects the preferred reading, and creates their own meaning for the text . 3.    Harry Brown trailer position the audience to respond t he trailer often presents the teenage characters in dark and gritty settings, such as rundown housing estates and dimly lit alleyways. This visual representation creates a sense of foreboding and emphasizes the harsh realities these characters face. Additionally, th