Reception theory

 

1) What is the preferred reading of a media text?

2) What is the oppositional reading of a media text?

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

1. preferred reading of a media text means how the producer wants the audience to view the media text

2.oppositional reading of a media text means when the audience rejects the preferred reading, and creates their own meaning for the text.

3.  Harry Brown trailer position the audience to respond the trailer often presents the teenage characters in dark and gritty settings, such as rundown housing estates and dimly lit alleyways. This visual representation creates a sense of foreboding and emphasizes the harsh realities these characters face. Additionally, the use of intense music and sound effects further heightens the tension and unease associated with these characters.

4.  young people reject this reading and construct an oppositional reading of the trailer because not all the teenagers are the not same and that the trailer portrays a gritty and violent world, which may not resonate with younger

5.  In a preferred reading, the advert is seen as a portrayal of a joyful and satisfying dining experience at McDonald’s. The focus is on the delicious food, friendly staff, and a welcoming atmosphere. The intended message is that McDonald’s is a place where families and friends can come together to enjoy tasty meals in a comfortable sitting. A negotiated reading acknowledges the positive aspects of the advert but also considers underlying messages related to consumerism, health concerns, and cultural influence. Viewers may appreciate the convenience of fast food but also question its nutritional value and impact on society.


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