OSP: Language and Representation blog tasks

 Audience

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Kim Kardashian - a “developer convention” in the context of a mobile game related to Kim Kardashian, where players can choose between hiring different developers for an app project.

Marcus Rashford - A Navigation menu lets users to go to different parts of his page

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Social Media

Personal Branding

Free School Meals

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Engaging Content On Instagram

Interactive features On her website

Instagram Reels and stories 


4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

Bringing up Childhood Experiences

Positive Messgaing

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Merchandise

Collab And Partnerships

Cross platform Linking



Industries

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Marcus Rashford uses casual stylish clothes frequently wearing branded sportswear or streetwear like Nike shoes .

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

His football skills and him helping with free school meals makes his positive representation

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

He tells us that his mum worked hard as a single parent

4) What are the worries about Instagram’s negative effects?

Kim Kardashian has got her representation from her sex tape and her marrying famous people and divorcing after a while.

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Beauty Standards

Materialism


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