'Demographics and Psychographics'.

 

1) What information do media companies use to create a demographic profile of their audience?

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 


1 media companies use Surveys and Questionnaires Media companies often conduct surveys and questionnaires to collect data directly from their audience. These surveys may ask questions about age, gender, income level, education.

2 media companies and advertisers use  Psychographics because Audience profiling takes into account the psychological aspects of individuals, including their attitudes, beliefs, motivations, and interests. so that will help them learn more about that person.

3 I belong in  reformer because I am a self-improvement and in want to improve mine self and i am a succeeded  because i believe that i deserve the best

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