Gender representation in advertising

 


1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.













2) Find three adverts that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

















3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

Housewives and Domestic Duties Many advertisements from the 1950s and 1960s depicted women primarily as homemakers whose main responsibilities revolved around taking care of the home and family. These ads often featured

 







4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

post-2000s adverts, where women are portrayed as objects of desire or seduction. These ads often feature scantily clad women or focus on their physical appearance, emphasizing the

and sexual allure.







5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?



The 1980s and 1990s saw a shift in advertising, as more women entered the workforce and societal norms began to change. Advertisers started to challenge traditional gender roles by featuring women in non-traditional roles, such as executives or athletes. This period also saw the emergence of empowerment advertising, where women were portrayed as confident, independent, and successful.








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