January assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www.youre attempted every question which is really important. now we need to add the knowledge and exam technique to move up the levels

EBI. reviser media codes and vertical integration 
revise reception theory 
make more reference to the text/csp in your answer







2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:1
Q2:0
Q3:2
Q4:0 
Q5:1
Q6:3

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.


• Women are portrayed in a subversive / non-conventional way as their
strength and independence is highlighted by the image (pose / pride in
facial expression etc.)
• This is an empowering image as she is looking directly at the target
audience (women) with a strong face so they can relate to her power and
resilience and aspire to be similar / mobilise into action.

• The target audience might find the image intimidating.
• The target audience might find the image patronising because it uses the
word ‘We’ and suggests that the only way a woman can be successful in
the work place is by appropriating male characteristics / changing.





4) Now look at question 4. Write a definition of vertical integration plus the benefits of it to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.


Vertical integration is when one conglomerate owns different companies in the same chain of production.

Disney owns film studios, CGI specialists, film distributors and TV channels such as the Disney Channel. This gives Disney the chance to make money at every stage of production. Complete ownership = more profit.






5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

• Black Widow as a Hollywood blockbuster cost $200m to make – far more than
independent films. However, due to the impact of Covid-19 on cinemas and the film
industry, the film only made $379m at the box office – much lower than similar
Marvel films that usually make around $1 billion at the worldwide box office.

• The importance of franchises and star power in Hollywood blockbusters. Big names
are cast to draw audiences in e.g. Scarlett Johansson. Regardless of reviews a film
receives, star power ensures a degree of box office success and the Marvel
franchise has a huge existing audience ready to watch the next film.

• Due to the gritty, hard hitting social message of the film it was marketed in a different
way to the Hollywood ‘blockbuster’ Black Widow. Indeed, it could be argued that Ken
Loach was not trying to compete with Disney and Marvel but instead reach a narrow,
niche audience with a powerful political message.

• I, Daniel Blake does not offer star power in the way Marvel and Disney can but Ken
Loach is a star director in the independent cinema world with 50+ years of making
hard-hitting political films.




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