OMO advert CSP

 1) What year was the advert produced?

 In the 1950,s



2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

 My opinion is that women were treated  very different to men and they were downgraded and not counted as equal as men


3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

 It is trying to say that this is not your normal detergent but it is saying that it is better so its a good way of advertising


4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The women wears a lot of makeup to impress the husband and her role is to be a house wife and to listen too her husband 



5) Why is a picture of the product added to the bottom right of the advert?

Its called a pack shot it show what the purchaser is buying.



6) What are the connotations of the chosen colours in this advert - red, white and blue?

British flag patriotism after ww2


7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

he slogan shows that this is not your ordinary detergent so people might want to switch to it because it can wash better as the advert says and that it says that it will make it more brighter and white. 


8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

She is wearing a lot of makeup to look pretty for her husband she is also in a advertisement for a detergent which stereotypical because women are known as house wife's and need to listen to the husband



9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The producers used a women on purpose because in the 1950`s that was there job when the men went to work and the women stayed home to cook and clean and look after the kids if they had any.


10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

In this day and age people will find this advert sexist because now that women have rights they are not known to be house wife's and cleaning and cooking  even though some women still are a house wife it is not the same as the 1950`s so a modern audience will look at this advert and think it is "sexist."




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