Advertising assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: you've attempted every question and clearly know details about the CSPs. Now we need to develop our exam technique to  maximise our marks.
EBI: read and focus on the question : this is crucial in all exams.
revise key media terminology
convention,representation,stereotypes 





2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 0
Q2: 2
Q3: 1
Q4: 3





3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 


. Little, if any, appropriate reference to the OMO advert.
• Specialist terminology is either absent or inappropriately used.
• Specialist terminology is sometimes used inappropriately and with limited
effectiveness.


4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.


Kanya King, CEO of MOBO, presented as powerful black
woman in open-plan office behind a MacBook with mise-en-scene emphasising her power
and authority (e.g. costume, pose, expression, setting).


5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.


• Satisfactory analysis of the product that engages with obvious or
straightforward aspects of how media language communicates key
messages.
• Some appropriate use of the theoretical framework is evident but it is
often of limited effectiveness.
• Occasionally appropriate use of subject specific terminology.




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