BLACKPINK: manufactured by YG Entertainment

 Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as "BLINKs". The demographics for the BLACKPINK audience are primarily younger females, aged between 13-24 years old. Psychographically, the audience is interested in K-pop, fashion, beauty, and entertainment. They are social media-savvy and are passionate about supporting their idols.


2) What audience pleasures are offered by the music video for How You Like That?

Diversion: Performance/choreography.
Information: koreon lanaguage and culture.
Personal relationships: Fans will know the performers.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

The long camera shot of the group dancing, close up on there makeup and on the designs. These would appeal to there fans as you can see the designs and etc, there fans are mainly teenagers who would love to see this and be into that type of style so it would attract more fans and attention.


4) How was the How You Like That music video marketed and promoted to the audience?

A “dance performance” video including the choreography for the music video was released in July 2020; by March 2021 this had achieved over 600 million views and was placed in the top 20 videos of the year by Billboard magazine.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the west.


Industry

1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube

2) What other successful artists have YG Entertainment created? You may need to Google this.


3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways audiences engage with music videos (known as convergence). It also shows music video has become a media form in its own right, not just a way to sell an album. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?
K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella.



5) How are UK-based music videos regulated and what types of content require warnings? 


The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.


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