Reception theory
1) What is the preferred reading of a media text? 2) What is the oppositional reading of a media text? 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? 4) Why might young people reject this reading and construct an oppositional reading of the trailer? 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. 1. preferred reading of a media text means how the producer wants the audience to view the media text 2. oppositional reading of a media text means when the audience rejects the preferred reading, and creates their own meaning for the text . 3. Harry Brown trailer position the audience to respond t he trailer often presents the teenage characters in dark and gritty settings, such as rundown housing estates and dimly lit alleyways. This visual representation creates a sense of foreboding and emphasizes the harsh realities these characte...
Comments
Post a Comment