KISS FM Breakfast show CSP: blog tasks

 1) Read page 2. What is KISS FM's mission?

 To make sure every second spent listening to us is worthwhile.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

KISS FM primarily targets a younger audience, specifically the demographic of adults aged between 15 to 34 years old. The station aims to appeal to a diverse group of listeners who enjoy contemporary hit music, pop culture, and entertainment.


  • Listenership: KISS FM boasts a large and loyal listener base, with millions of listeners tuning in regularly.

  1. Music Enthusiasts: Individuals who are passionate about music and enjoy staying up-to-date with the latest hits and trends in the music industry would likely be part of KISS FM’s audience.




3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

Expanding Product Portfolio and Brand Presence: KISS has diversified its product offerings over the years, moving beyond nails to include lashes, cosmetics, and hair care items. This expansion allows the brand to cater to a wider audience interested in beauty products. By leveraging digital media platforms such as social media, KISS can showcase its range of products to a broader demographic, engaging both existing and potential customers.



4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS Fresh: KISS Fresh is a digital radio station that primarily focuses on playing new and upcoming music across various genres such as hip-hop, R&B, dance, and electronic music. The station is known for featuring the latest tracks from emerging artists as well as established musicians.





5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

Listening to the Radio Station: The most traditional way to engage with the KISS radio brand is by tuning in to their radio station. This can be done through various mediums such as FM/AM radio, online streaming platforms, mobile apps, or smart speakers.


6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

 Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.



7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

 The show regularly organizes events and competitions that bring listeners together, creating a shared experience. For example, the “KISS Chosen One” competition allows listeners to participate in various challenges for a chance to win a job as a presenter on the show. This competition not only encourages social interaction

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
 Introduction Since the 1960s, there have been significant changes in how audiences listen to music and radio. Technological advancements, shifts in consumer behavior, and the evolution of media platforms have all played a role in shaping these changes.


9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?


The KISS FM Breakfast show and Tony Blackburn’s 1967 Radio 1 Breakfast show represent two distinct eras in radio broadcasting, showcasing the evolution of the medium over time.

BBC Radio 1 was launched on September 30, 1967, as a response to the popularity of pirate radio stations that were dominating the airwaves at the time. The station aimed to cater to a younger audience and provide a platform for contemporary music. 




10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

  1. Entertainment Value: Fans may appreciate the show for its entertaining content, including lively discussions, humor, music, and celebrity interviews. The hosts’ dynamic personalities and engaging presentation style can create a sense of enjoyment and connection with the audience.

Industry

1) When did KISS FM first launch and what type of station was it then? 

KISS FM first launched as KIIS-FM in Los Angeles in 1971. It was a contemporary hit radio (CHR) station at that time.




2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 
  • Broadcast Media: This includes television and radio broadcasting.
  • Digital Media: This encompasses online platforms such as websites, social media, blogs, podcasts, and online videos.
3) How does KISS FM make money? 

Radio stations like KIIS FM earn a significant portion of their revenue from advertising. Companies pay to have their products or services promoted on air during programs, commercials, and sponsored segments. Advertisers target radio stations with large audiences like KIIS FM to reach potential customers effectively.


4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

According to recent data, the KISS Breakfast show has an average listenership of 2.25 million listeners.



5) How is KISS FM regulated and what can happen if they break the rules?
If KISS FM were to violate any regulations or rules set by the FCC or other governing bodies, there could be serious consequences. These consequences may include fines, sanctions, warnings, or even the revocation of their broadcasting license. The severity of the penalty would depend on the nature and extent of the violation. Additionally, breaking rules could damage the station’s reputation and credibility among listeners and advertisers.

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