Summer Project: coursework planning
1) Research: health drink TV adverts
Innocent Drinks
1) What is the unique selling point of the product?
The unique selling point of Innocent Drinks is their commitment to using 100% natural fruit in their products, particularly in their fruit smoothies. This emphasis on fresh and natural ingredients sets them apart from other beverage companies and aligns with the current trend towards healthier eating and lifestyle choices.
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
Age: Innocent Drinks typically appeals to a younger demographic, including millennials and Generation Z consumers. These age groups are often more health-conscious and interested in sustainable products, which aligns well with Innocent’s brand ethos.
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.
The camerawork in the advert is skillfully executed, with a focus on capturing vibrant and engaging visuals that highlight the freshness and natural qualities of Innocent Drinks products. The use of dynamic camera angles and movements adds a sense of energy and excitement to the advertisement, drawing viewers in and creating a visually appealing experience.
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
People Representations: The advert may feature individuals or groups of people enjoying Innocent Drinks products. These individuals could represent a diverse range of demographics, such as different ages, ethnicities, and lifestyles.
Lucozade
1) What is the unique selling point of the product?
The unique selling point of Lucozade is that it boosts performance and provides energy in a convenient way. Unlike traditional energy drinks that rely heavily on caffeine, Lucozade stands out by offering a healthier boost through essential vitamins and glucose.
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
Age: Lucozade’s primary target audience is typically younger individuals, ranging from teenagers to young adults. This demographic is often more active and energetic, making them more likely to consume energy drinks like Lucozade.
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.
The camerawork in the Lucozade advert is particularly impressive. The use of dynamic camera angles and movements effectively captures the energy and vitality associated with the brand. Close-up shots of the product being consumed convey a sense of refreshment and rejuvenation, enticing viewers to experience the same feeling.
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
Lifestyle: The advert may also depict a particular lifestyle associated with consuming Lucozade. This could include scenes of individuals leading active and vibrant lives, possibly showing them overcoming challenges or achieving their goals with the help of the product.
1) What is the unique selling point of the product?
The unique selling point of Boost Drinks is its ability to be consumed at any time, in any situation, and in multiple servings. It is designed to improve alertness during times of fatigue and enhance energy levels whether you are in the car, at work, on the move, or on a night out. Boost Drinks offer a refreshing soft drink option that can also serve as an excellent mixer.
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
Demographics: Boost Drinks primarily target young adults and working professionals between the ages of 18 to 35. This age group is often seeking energy-boosting beverages to help them stay alert and focused throughout their busy days. Additionally, Boost Drinks may also appeal to students who need an extra boost of energy during study sessions or exams.
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.
The advert for Boost Drinks showcases a high level of technical construction in various aspects. One notable feature is the camerawork employed in the advertisement. The use of dynamic camera angles and movements effectively captures the attention of the audience and creates a visually engaging experience.
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
Brand Representation: The Boost Drinks advert will also include representations of the brand itself. This may involve showcasing the logo prominently, highlighting key brand messages or values, and creating a visual identity that is consistent with Boost’s overall branding strategy.
2) TV advert planning
Plan out the brand of health drink you are going to use along with the narrative and character for your two adverts. You also need to plan elements like the slogan, settings, music and more.
Answer the following TV advert pitch questions with your original idea for health drink TV adverts aimed at teenagers and young adults:
1) What brand of health drink are you going to use? You can use an existing drink.
greentea
2) New slogan for the health drink (MUST be original - cannot be existing slogan):
the best drink to get energy
3) Main character(s) that will appear in your adverts:
my friend
4) Narrative: What will happen in your first advert?
a kid will bge tired and when he dirks it he will get better and smart
5) Narrative: What will happen in your second advert?
that the drink will be close short
6) Where will you film your adverts? You need a different location for each advert.
park and school
7) Who will be in your adverts?
my friends jalaal and Anshan
8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.
voiceover in the end
9) How will your adverts appeal to your 15-30 year old target audience?
that the drink will get u hyped and that u want to be not tired
10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service.
3) Statement of Intent
On the same Summer Project blogpost, write the rough first draft of your genuine 300-word Statement of Intent for the adverts you plan to create. The final draft of this document will be submitted to the exam board alongside your TV adverts and is worth 10 marks of the overall 60 marks available.
it will help a kid that needs the drink because he is tired and needs to be hype to play The central message of our campaign is that green tea, with its renowned health benefits and calming properties, is the perfect companion for outdoor relaxation. By positioning green tea as a symbol of mindfulness and rejuvenation, we invite individuals to experience the profound joy of sipping a cup of this ancient elixir while immersed in the natural beauty of their local park.
Our advertisements will feature vibrant imagery of lush parks, with people of diverse backgrounds enjoying green tea in various relaxing poses. These visuals will be complemented by compelling narratives that highlight not only the health benefits of green tea—such as its antioxidants and stress-reducing qualities—but also its role in enhancing outdoor experiences.
The advertisements will feature children running, jumping, and playing, their faces glowing with excitement. Each scene will seamlessly integrate GreenTea into their activities—perhaps a child takes a break from a game to sip on a chilled bottle of GreenTea, recharging and refreshing before diving back into play. The message is clear: GreenTea is not just a drink; it’s a part of the active, healthy lifestyle that kids crave.
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