Health drink advert

 Task: Create a a 30-40 second health drink advert - similar to your coursework. The advert needs to be appropriate to the advertising brief we have been given in terms of content and target audience. 


Length: approximately 30-40 seconds.

Equipment: Smart phone or a school camcorder (limited numbers available). Note: you may need to bring in the cable to capture the videos from your phone or use data to upload to Google Drive / iCloud.

Groups: None. You MUST work individually. However, other people can act in your scene or operate equipment (e.g. camera, sound) as long as they are directed by the candidate submitting the work. You may want to get into groups of two or three to help each other complete this task.

What your TV advert needs to include

Content: The advert must include the product (a 'pack shot' or the product being consumed), a main character, match-on-action editing and at least three different shot types (e.g. establishing shot, close-up, over-the-shoulder shot) and two types of camera movement (e.g. pan, handheld camera etc.) It also must include a logo and slogan at the end of the advert.

Camerawork: You must include at least three different shot types but you will hopefully include much more (e.g. long shot, medium shot, close-up, extreme close-up, over-the-shoulder shot and either a high or low angle shot. You also must include both fixed camera shots and camera movement (e.g. handheld, tracking, pan etc.)

Editing: You must include match-on-action continuity editing and edit to clearly communicate the meaning of your advert.

Sound: You must include diegetic sound (from within the world of the TV advert) which will be dialogue and any background sound. You also need to include non-diegetic sound (e.g. music or voiceover) to help communicate your key messages about the product. 

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