Daily Mirror - Audience and Industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here.
The Daily Mirror primarily targets a working-class audience, with a focus on individuals aged 35 and older.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

reflect the values and concerns of the working-class audience, focusing on relatable issues, social justice, and community matters.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. . 
 The newspaper provides news coverage that includes not only local and national stories but also international events, celebrity gossip, and human interest pieces. 

4) Why are print newspapers generally read by older audiences?

Older generations have grown up with print media as their primary source of news, leading to established habits.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
The text is often written in a straightforward, accessible style, making it easy for readers to digest.

Industries

1) What company owns the Daily Mirror and why are they struggling? 

The company has been struggling due to declining print sales, increased competition from digital news sources, and changing consumer habits.


2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed? 

The editor of the Daily Mirror from 2018 to 2024 was Pippa Crerar. The Partygate scandal involved revelations about parties held at Downing Street during COVID-19 lockdowns, which the Daily Mirror played a significant role in exposing, highlighting issues of hypocrisy among government officials.

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
 
600,000 copies. In the 1990s, it used to sell over 2 million copies daily, reflecting a significant decline in print readership.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

The Daily Mirror has reacted to the decline in print sales by increasing its digital presence, investing in online content, and engaging with audiences through social media platforms to attract younger readers.


5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.Immediacy

Negativity: Stories that highlight scandals or negative events, such as political controversies, resonate with readers.
Unexpectedness: Surprising revelations, like the Partygate scandal, capture attention and drive readership.
Personalization: Human interest stories that focus on individual experiences appeal to the audience's emotions.
Continuity: Ongoing stories, such as political developments, keep readers engaged over time.

Elite Nations: Coverage of events involving prominent figures or institutions in the UK aligns with the audience's interests in national news.

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