Daily Mirror - Audience and Industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here.
Circulation Numbers
Demographics
Engagement with Content

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
 The stories selected for the CSP pages typically reflect issues that are pertinent to this demographic, such as social justice, celebrity gossip, and political scandals. By focusing on topics that matter to their readers, the Daily Mirror effectively engages its audience.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. .  The newspaper provides news coverage that includes not only local and national stories but also international events, celebrity gossip, and human interest pieces. 

4) Why are print newspapers generally read by older audiences?
Older generations grew up in an era when print newspapers were the primary source of news. This long-standing habit creates a strong attachment to the physical format, making it more comfortable for them to continue reading print rather than transitioning to digital platforms. 

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
The construction of the CSP (Core Study Pages) for the Daily Mirror is strategically designed to resonate with its target audience, which primarily consists of working-class readers who prefer accessible and engaging content.

Industries

1) What company owns the Daily Mirror and why are they struggling? 
The Daily Mirror is owned by Reach plc, which is a media company that also owns several other national and local newspapers in the UK, including the Express and various regional titles.


2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed? 
 Between 2018 and 2024, the editor of the Daily Mirror was David Dinsmore. He held this position during a significant period in British journalism, overseeing various high-profile stories, including those related to political scandals.

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
3 million 

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror has faced significant challenges due to a drastic decline in print sales, which has fallen from over 3 million copies sold daily in 1990 to around 200,000 copies per day as of recent years. 


5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.Immediacy

Immediacy: refers to how recent an event is and whether it has just occurred. In the context of the Daily Mirror, stories that cover breaking news or current events are prioritized. 

Negativity: indicates that bad news tends to attract more attention than good news. The Daily Mirror often focuses on negative stories, such as crime reports, political failures, or social issues. 

Familiarity relates to how culturally close a story is to the audience. The Daily Mirror tends to report on stories that resonate with British readers, including local events or issues affecting communities within the UK

Surprise pertains to unexpected events that capture attention due to their rarity or shock value. The Daily Mirror often highlights surprising developments in politics or celebrity news that catch readers off guard,

Amplitude refers to the scale of an event and how many people it affects. The Daily Mirror covers large-scale events that impact a significant portion of the population, such as national elections or public health crises like COVID-1

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