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The Times case study - Audience and Industries

 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. The readership of The Times skews older, with a significant portion of its audience being over the age of 55. This demographic trend indicates that more than half of the readers fall into this age category. 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? One of the most immediate indicators of the type of content presented is the tone of the headlines. The Times typically employs a serious and formal tone in its headlines. first for football 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied?   The demographic profile of readers of The New York Times, particularly the observation that a significant portion is over 55 years old, can be attribu...
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statement of intent

  Statement of intent-Vita Coco print   Introduction:   ·          My plan is going to be making a print advert based on coconut water that will encourage kids to drink it. The brand that I am going to use is Vita Coco. The reason why is because it is the most popular drink that is recommended to refresh your body and mind and the tastiest. My slogan would be “Refreshment From Nature’s Heart”, This refers it to being healthy and clean drink instead of those fuel unhealthy packed energy drinks   Media Language:   ·          My plan will be guaranteed to meet the brief because this advert is especially aimed at young teenagers and adults that are looking to get fit and have a nice drink possibly in the hot blazing sun, refreshing your whole body. This will make them think that this drink will reach their future aspirations and dreams for example getting fit or losing fa...
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The Times - Language and Representations

  Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? Reporting on the Gary Lineker story is more balanced and doesn't criticise the BBC or Conservative government in the same way the Daily Mirror does.                                                                          Gary Lineker has been a significant figure in British sports broadcasting, known for his work as a presenter on BBC’s “Match of the Day.”  2) How is the presentation of this story different to how the Daily Mirror presents it?  times are against BBC and mirror is for BBC and against Lineker     The Times : Likely adopts a formal, analytical tone to critique the BBC. Its language may emphasize institutional failures or inefficiencies withi...
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The Times - Introduction: blog tasks

  1) What year was  The Times  founded and when did it start using the  Times  name? The Times was founded on January 1, 1785, under the title The Daily Universal Register. 2) What content did John Walter suggest the paper would offer in the first edition?  He stated that “The Register, in its politics, will be of no party,” indicating a neutral stance on political matters. This approach was intended to attract a broad audience and ensure that various advertisements could be included without alienating any particular group.  3) What does the page say about the political views in  The Times ?   Historically, it has supported the Conservative Party during elections but has also provided a platform for diverse opinions across the political spectrum. 4) Who owns  The Times  today and how is editorial integrity protected? Times is owned by News UK, which is a subsidiary of News Corp, controlled by Rupert Murdoch. To protect editoria...
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Daily Mirror - Audience and Industries

  Audience 1) What is the Daily Mirror's audience? List the key statistics here. Circulation Numbers Demographics Engagement with Content 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?  The stories selected for the CSP pages typically reflect issues that are pertinent to this demographic, such as social justice, celebrity gossip, and political scandals. By focusing on topics that matter to their readers, the Daily Mirror effectively engages its audience. 3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.  .   The newspaper provides news coverage that includes not only local and national stories but also international events, celebrity gossip, and human interest pieces.  4) Why are print newspapers generally read by older audiences? Older generations grew up in an era when print newspapers were the primary source of news. This long-s...
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Introduction to Newspapers

  1) What type of news can you typically find in a  tabloid  newspaper? sensational crime stories, gossip columns, celebrity culture, and sports stars. 2)  What type of news can you typically find in a  broadsheet  newspaper? high-level informative articles, intelligent overviews, and data- driven facts 3) If someone is  left-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read?  Labour Party  4) If someone is  right-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read? In the United Kingdom, individuals who identify as right-wing are most likely to support the Conservative Party. 5) Why has there been a decline in newspaper sales in the last 25 years? The most significant factor contributing to the decline of newspaper sales is the shift in consumer behaviour towards digital news consumption. 6) Why is a free press impor...
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Blog tasks: Daily Mirror case study

  1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead:   The masthead is the title of the newspaper  Pug:  is a small promotional box or banner that appears on the front page of a newspaper Splash Head:  is the main headline of a story that occupies a prominent position on the front page. Slogan:  is a catchy phrase or tagline associated with a newspaper that encapsulates its brand identity or editorial stance. Dateline:   is a line at the beginning of an article that indicates where and when the story was written or reported Byline:  is a line that names the author of an article, giving credit to the writer. Standfirst:   is an introductory paragraph that summarizes an article’s content, often placed between the headline and the main text. 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make s...
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