OSP: Audience and Industries blog tasks
Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . Demographics: Marcus Rashford primarily targets younger audiences, particularly teens and young adults interested in sports, especially football. His content may also appeal to parents and educators due to his advocacy for children’s welfare. Kim Kardashian attracts a diverse demographic, including millennials and Gen Z, with a focus on women aged 18-35 who are interested in fashion, beauty, and lifestyle. Psychographics: Rashford’s audience values social justice, health, and community engagement. In contrast, Kardashian’s followers often seek aspirational lifestyles, celebrity culture, and beauty trends. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford effectively eng...