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The Times case study - Audience and Industries

 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. The readership of The Times skews older, with a significant portion of its audience being over the age of 55. This demographic trend indicates that more than half of the readers fall into this age category. 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? One of the most immediate indicators of the type of content presented is the tone of the headlines. The Times typically employs a serious and formal tone in its headlines. first for football 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied?   The demographic profile of readers of The New York Times, particularly the observation that a significant portion is over 55 years old, can be attribu...

statement of intent

  Statement of intent-Vita Coco print   Introduction:   ·          My plan is going to be making a print advert based on coconut water that will encourage kids to drink it. The brand that I am going to use is Vita Coco. The reason why is because it is the most popular drink that is recommended to refresh your body and mind and the tastiest. My slogan would be “Refreshment From Nature’s Heart”, This refers it to being healthy and clean drink instead of those fuel unhealthy packed energy drinks   Media Language:   ·          My plan will be guaranteed to meet the brief because this advert is especially aimed at young teenagers and adults that are looking to get fit and have a nice drink possibly in the hot blazing sun, refreshing your whole body. This will make them think that this drink will reach their future aspirations and dreams for example getting fit or losing fa...